Senior Manager - Category Marketing - FMCG/Retail

Roles and Responsibilities - 

1. In charge of the Go To Market for launches. Launches are the oxygen of any category.

2. This role involves working closely with the marketing communications team to develop the assets for all the relevant communication mediums for mobile launches, sustenance campaigns and category related campaigns.

3. Responsible for bringing new customers as per the requirement thru the year - Planning and developing effective marketing communication campaigns for category growth, new launches and sustenance.

4. Understanding the Whys behind the sales of different brands and price segments - and build on the same to give the right messaging on all touch points customized by brand models.

5. Content Ideation/Creation to drive engagement on the category and on specific brands through Media and other customer touch points:-

a. Working with in-house/ external designers to produce materials of visual impact and within brand guidelines.

b. Improving the usability, design, content and conversion of the assets prepared for social and digital.

6. Marketing Analytics:

a. Understanding of how digital marketing domains work and prepare the roadmap for the same.

b. Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format.