Senior Manager - Category Marketing - eCommerce

Duties & Responsibilities:

- Identify problem areas, implement marketing solutions, and maximize efforts towards driving revenues.

- Follow strategic marketing/advertising plans for each area of your responsibilities, which includes but is not limited to:

- Work closely with XCM (Cross channel and category marketing) team to build a robust marketing program to create mass awareness campaigns and leverage brand campaigns

- We run a lean team, and as a member of this team you will also provide feedback on the product, customer service and other elements of the program that impact the customer experience

- Conducting reoccurring audits of online presence of our properties and their competitors

- Executing integrated marketing campaigns

- Build and define the BTL monthly marketing calendar and budget requirement to improve network engagement

- Run marketing experiments to understand the levers that we can operate to improve the activation/retention rates within our network of physical points

- Partner with the business team to understand performance metrics, dive deep on root causes and address the relevant marketing problem

- Coordinating the development and maintenance of independent website content

- Managing the customer experience and transactional journey via our website and booking portal

- Building and leading the company's capabilities in SEO

- Initiating, evolving, and owning the corporate email marketing program(s)

- Managing a customer CRM platform through targeting and segmentation

- Oversee collateral development for all digital channels

- Directly managing and executing the property's social media efforts and reputation management

- Facilitating communication with internal stakeholders and external development partners

- Keep up-to-date on all reporting and results for digital marketing initiatives you own

- Champion the brand and ensure compliance

Qualifications:

- Bachelor's Degree; marketing or advertising preferred

Basic Qualifications

- 6+ years of trade marketing, consumer marketing, and brand management experience in FMCG, retail, consumer electronics or durables or any other suitable consumer-facing organization

- End-to-end program management experience

- Experience with handling activation agencies; Understanding of the cost/benefits of various offline marketing channels

- Experience using marketing metrics to drive marketing and business decisions

- Good copy/visual editing skills, and prior experience working with advertising and market research agencies

- Ability to work in a fast-paced and dynamic office; able to work well under pressure and in a deadline drove environment

- Working knowledge of Google AdWords and Google Analytics platforms and practices

- Must be able to travel domestically on occasion and as directed

Additional Knowledge, Skills and Abilities:

- Results driven with a proven successful track record of project management as related to digital marketing initiatives

- Ability to provide analysis of property reporting and data and produce strategies accordingly

- Strong written and verbal communication skills; demonstrated superior presentation skills

- Experience with budgets and expense management necessary

- Working knowledge of Microsoft Office Suite and Adobe Creative Suite

- Proven success in content marketing and social media

- Clear understanding of website content management and e-mail marketing platforms

Preferred Qualifications

- People management skills

- Excellent written and verbal communication skills

- Strong analytical and quantitative skills

- Experience of working in a matrix structure

- Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment

- MBA Preferred