Senior Manager - Category Marketing - eCommerce

Business strategy :

- Know the customer : Deeply understand customer behaviour, develop new customer insights

- Own the business : Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them

- Know the market : Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.

- Know the competition : Understand on-line and off-line players. Ensure My client selection stays well ahead of competition

- Influence the leadership : Convert strategies into action by liaising with cross-functional leadership and drive the changes required

Sales :

- Should be able to chase sales target.

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

- Should be able to take measures to improve the bottom line

Pricing :

- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting

- Use discounting to drive portfolio mix and achieve strategic goals

Merchandising :

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category - make navigation, discovery easier. Save the customer time

- Improve the conversions of the category.

Marketing :

- Work with marketing to identify the best initiatives to build awareness and encourage trial

- Deliver and execute on initiatives like - increased repeat purchase, increase share of basket offers etc. - through marketing insights

- Improve traffic to the category.

Promotions :

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

- Work with buying and inventory planning teams to reduce inventory where needed

People leadership :

- Build, retain and groom a strong team to deliver across functions

- Set goals, define KPIs and ensure team tracks effectively towards goals

Desired skills & experience :

- Desire and ability to think like the customer

- Ability to translate strategies into execution plans and take them to completion

- Highly analytical

- Willing to take calculated risks to grow the category

- Excellent verbal and written communication with interpersonal skills

- Strong understanding of technology and business

- Must be willing to learn

- Ability to connect with people across teams & levels

- Strong bias for Action - My client works at a very rapid pace