Senior Manager - Campaigns - Advertising Agency

General Description

- Devise B2C integrated marketing campaigns with the aim of acquiring and retaining customers

- Deep understanding of consumer trends and insights to create insightful and differentiated marketing communication and campaigns for multiple segments

- Determine the most effective points of interaction for marketing campaigns by using reports from the customer information central system

- Applies customer and sales information from the Customer-Driven Marketing (CDM) system to achieve marketing goals

- Manage the implementation, tracking, and measurement of marketing campaigns

- Brief and overview the work of creative agencies to successfully deliver the campaign on objective

- Ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels

- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs

- Maintain regular measurement of the ROI of campaigns

- Ensure accuracy of marketing materials and provide formal sign-off if necessary

Necessary Skills / Attributes

- At least 10 years of experience as a CRM campaign manager on client side or with digital marketing agency

- Strong understanding of consumer trends

- Ability to draw insights from multiple data points and weave an engaging communication

- Has a strong sense of creative evaluation

- Has managed multiple advertising and digital agencies n a client-side