Senior Manager - Campaign Management - Insurance

Purpose of the Job :

1) Formulating & driving the campaign management plan for the assigned campaigns in collaboration with the vertical heads

2) Collaborating with relevant stakeholders at corporate office to align processes & maximize efficiency to ensure extraction

3) Tracking & driving the campaign management plan through analytics, automation & partnering with field teams

Duties and Responsibilities :

1) Formulating the Campaign Management Plan (CMP) as per annual targets in conjunction with vertical heads & with inputs from the field leadership

2) Launching & driving the CMP through analytics & field visits to gather field feedback

3) Continuous process optimization through collaboration with cross functional & field stakeholders to optimize extraction & efficiency metrics

4) Cross pollinate best practices between channels and verticals to raise the overall table for the business

5) Mine & prepare desired analytics to review health of business & support decision making

6) Manage review cadence with field & corporate stakeholders to drive CMP

Ideal candidate :

1) MBA/Project management certification

2) Planning Ability & strategic bent of mind

3) Executional excellence

4) Good Know how of systems and MIS

5) Proficient in advanced EXCEL

6) Communication, presentation and data analytical skills