Senior Manager - Business Development - Agri Commodity Industry

Develop and Lead a business development and sales team for designing innovative and new strategies for a basket of agri commodities in a competitive commodity business category. The position entails a multi-pronged and pragmatic approach in terms of building the client base and sales.

Detailed Responsibilities:

- Build the client base across agri commodity industry , processors, traders , exporters , E Commerce players across India

- Designing company's approach towards various category of commodity clients

- Responsible for the design and execution of marketing strategies. Innovations, designing, and rolling-out new products.

- Offering innovative solutions to our commodity clients preferably as bundled products

- Work out strategy to approach relevant decision makers for sales conversion

- Commodity portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing our market share

- Contributing towards Product feature's enhancements

- Commodity solution positioning and communication, media and promotion strategies and roll-out.

- Tactical campaigns and managing/supporting the implementation.

- Market research through various means - formal and informal. Keeping in touch with ground realities through structured feedback from consumers, trade and sales teams

- Responsible for online sales, should ideally have multi category platform experience

- Lead the efforts of digital marketing and CRM: customer acquisition and retention, Performance marketing of all digital channels

- Regular reporting to the senior management and interaction with other stakeholders for inputs, approvals, and execution support.

- Team management and mentoring to optimise results and learning.