Senior Manager - BSM - PAN India - Auto

Identify Segment Opportunities - Ideate -

- Analyze Market, segment, competitors, and consumers trends in order to provide a long-term strategy

- Interprets insights to identify and prioritize opportunities to innovate and revolutionize organizational products and services.

- Understand the gains/pains of the consumers in order to develop value propositions and offer

- Gap analysis with current portfolio in order to identify new opportunities (service and product)

- Build the segment strategy in line with the Brand strategy

Build Value proposition and offers

- Identifies growth opportunities and areas for market evolution by applying insights (volumes, SOM, and margin ambitions)

- Update/revamp the business model (customer relationship, channel, partners, internal resource..) according to the CVP

- Achieves revenue management goals within the segment.

Define the Go to Market Plan and ensure the deployment of the offer -

- Elaborate on the vision for the multi-channel approach including digital

- Assess the value of the offer and its competitive price positioning

- Drives coordination of support functions to deliver on cross-functional goals (e.g., Key Account Manager, Customer Marketing Manager, Consumer Experience Team, Supply, Finance

- Coach and train support functions within the multi-functional teams and focus on their development plans and encourage teamwork

K. Saravanan
Business Manager
Haarvard Management Consultants
Phone: 9047048855 / 9047009848