Senior Manager - Branding & Communications - Media

- Driving annual end to end brand communication planning process

- Managing effective execution of marketing plans & campaigns

- Cultivating partnership marketing & opportunities + identifying new creative ways to leverage resources

- Creating brand identity, mission & values, positioning, and voice

- Conceiving, executing, and leading influencer and brand engagement campaigns

- To leverage stories to promote InVideo across B2C businesses across social media, paid media and earned media

- To create an aligned and focused narrative across mediums in digital

- Use a data driven approach based on consumer research to determine their efficacy and impact and to make course corrections where necessary

- Select, ideate and partner with agencies on the execution of the brand positioning

- Provide the brand guidelines and guardrails for the master brand and its use

- To standardise briefs for creative agencies, mainline creative and criteria for appointment of creative agencies both offline and online to raise the quality of collaterals and to negotiate better vendor rates.

- Devise content strategy and seed content through influencer marketing, targeted publications, social media etc and guide the creative content team and to ensure that content is being refreshed on all assets in a consistent and timely manner

- Liaise with Teams in other countries on ensuring consistent marketing efforts and results

- Experience of working in a Tech-based/Consumer Tech company is mandatory. Candidates who have an experience of working in prosumer startups will be highly preferred.