Senior Manager - Brand Strategy - Telecom/FMCG

Sr. Mgr.: Brand Strategy

Job responsibilities :

- Develop programs that enhance brand visibility/ awareness and brand equity.

- Drive/ strengthen brand positioning and differentiation, basis the brand research data.

- Creating brand stories, strategies and identifying key customer propositions in line with business and brand objectives.

- Work closely with advertising/ creative agencies for creating band assets and communication basis the brand strategy.

- Review and contribute to brand metric improvement across customer touchpoints (offline & online, including website, social media, etc.)

Skills :

- Experience in driving brand planning/ brand strategy for B2C or B2B brand.

- Proven track record using data-driven insights to build brand strategy.

- Preferred ; understanding of the B2B segments like BFSI, IT/ITES, Mfg etc

- Experience of online marketing, including social media and content marketing

- Strong project management skills; organized, detail-oriented individual with the ability to manage through unstructured situations.

- Experience in developing creative outputs basis the agreed brand strategy. Brand Management, Account Planning, Brand Planning