Senior Manager - Brand & Platform Content Strategy - Content & Communication

Role and Responsibilities :

Lead a team to develop, standardize and localize content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency.

- Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.

- Ensure brand voice consistency across all content assets.

- Lead HK's content strategy for priority content programmes across brands

- Develop and execute content strategies specific to the growth of in-house

- Provide consultancy and support for in-market teams on creator/ partner management (frameworks, support models, content category focus etc).

- Act as the point of contact with external social & PR agencies

Skills and Experience :

- MBA graduate preferably from MICA and other tier 1 colleges.

- Experienced in content / user strategy and operations and preferably a background from a content platform

- Over 7 years of work experience and minimum 4 years of experience in dealing with digital assets, managing people of relevant industries and business environments.

- Experience in creating well thought out strategy decks and program documentation

- Experience collaborating cross-functionally, influencing and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment

- Experience creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Kakao, Line, WeChat, Weibo, TikTok etc.

- Experience with data analyses and insights, e.g. ROI analyses on a digital platform

- Direct experience creating short form video content

- Knowledge about all media metrics

- Strong presentation skills

- Proficient in content planning

- Proficiency in Microsoft Office (Word, Excel, PowerPoint)