Senior Manager - Brand Marketing - Logistics Startup

We are looking for a dynamic, high-energy individual, who has worked with well-known organizations, with proven track record of independent handling capability in Branding and Promotional activities. Should possess strong communication, creative thinking, interpersonal skills and can deliver challenging targets in a tough environment. Should have worked in creating a brand through various brand building activities including digital ATL, BTL media buying, organic -SEO and SMO

Tasks List:

The incumbent responsibilities will include, but will not be limited to the following -

- Creation of end to end brand building strategy followed by execution

- Creation and Implementation of Digital, ATL, BTL Marketing Strategic Plans and execution

- Planning of Promotion and Communication plans, leveraging organic channels- SEO, SMO

- Liaising and managing vendors for Digital, ATL, BTL activities

- Add new clientage through activities and gather leads

- Coordinate with the creative team to develop marketing collaterals

- Assuring service positioning, USP Development and Feature Highlights

- Ascertaining functional timelines and following diligently

Experience :

- 6-12 years- experience in marketing Planning and execution

- Must have managed digital marketing, social media and digital media buying

- Should have experience in traditional media buying- ATL, BTL

- Experience in creating the overall brand building strategy

Education :

- UG: Any Graduate - Any Specialization

- PG: MBA/PGDM - Marketing

Salary Offered : 10 -15 LPA