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27/09 Aishwarya Nair
HR L1 at CareerNet

Views:3555 Applications:471 Rec. Actions:Recruiter Actions:183

Senior Manager - Brand Marketing - Large Appliances (3-11 yrs)

Bangalore Job Code: 748724

Senior Manager - Brand Marketing - Large Appliances (2015-16 passouts)_Bangalore

Who you are:

- A Brand Strategist with passion for brand creation who has hands-on understanding of brand development, brand building and GTM

- A Brand Evangelist who cannot just shape existing brands, but who can work on brand development and creation from scratch / starting point. And but has the drive to help scale and deliver on business metrics.

- Has keen eye for design and creative judgement and able to bring / direct partners for good design and creatives development for the brand assets.

- A Brand Communication Lead who can independently craft integrated marketing plans for both ATL and Digital, working in tandem with external agency partners and internal stakeholders

- Above all you should be Consumer First. Someone who can help distill and bring forth consumer insights and ideas to complex business problems.

Core Responsibilities: 

 Would contribute to the Brand Development, campaigns and Go-to-Market strategies for: 

(a) Large Appliances

- This is a marketing role for the large appliances - private labels & licence brands.

- Focused on driving the growth & GMV for the category, through brand development, product launches and category development.

- The role also involves crafting and deployment, across relevant touch points with the consumers.

Must haves: 

- Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.

- Key hands on experience in brand creation and development, with experience in brand building and GTM.

- Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creatives development for the brand assets.

- Be comfortable with both creative and business dimensions of marketing

- Comfortable to strategize and execute large scale brand and marketing communication campaigns

- Think about brand beyond communication and develop a holistic brand experience across consumer touch points

- Understand the partner Eco-system to bring the right business partners to a project and help nurture those relationships

- Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins

Key Partners to work with :

- Biz Category Team ( Internal ) : Degree - High

- Biz Fin Team ( Internal ) : Degree - Medium

- Media Planning Team ( Internal ) : Degree- High

- Creative and Digital Agency ( External ) : Degree - High

- Procurement Team ( Internal ) : Degree - Medium


1. Only candidates from Tier 1/2 colleges preferred with experience in Brand strategy, Brand communication,Consumer insights and brand development or building.

2. This role specifically needs candidates only from consumer durable (Home/Large/Small/Kitchen appliances) background.

3. Only 2015-16 passouts from Tier 1/2 colleges preferred.

Women-friendly workplace:

Maternity and Paternity Benefits

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