HR L1 at CareerNet
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Senior Manager - Brand Marketing - Large Appliances (3-11 yrs)
Senior Manager - Brand Marketing - Large Appliances (2015-16 passouts)_Bangalore
Who you are:
- A Brand Strategist with passion for brand creation who has hands-on understanding of brand development, brand building and GTM
- A Brand Evangelist who cannot just shape existing brands, but who can work on brand development and creation from scratch / starting point. And but has the drive to help scale and deliver on business metrics.
- Has keen eye for design and creative judgement and able to bring / direct partners for good design and creatives development for the brand assets.
- A Brand Communication Lead who can independently craft integrated marketing plans for both ATL and Digital, working in tandem with external agency partners and internal stakeholders
- Above all you should be Consumer First. Someone who can help distill and bring forth consumer insights and ideas to complex business problems.
Would contribute to the Brand Development, campaigns and Go-to-Market strategies for:
(a) Large Appliances
- This is a marketing role for the large appliances - private labels & licence brands.
- Focused on driving the growth & GMV for the category, through brand development, product launches and category development.
- The role also involves crafting and deployment, across relevant touch points with the consumers.
- Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.
- Key hands on experience in brand creation and development, with experience in brand building and GTM.
- Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creatives development for the brand assets.
- Be comfortable with both creative and business dimensions of marketing
- Comfortable to strategize and execute large scale brand and marketing communication campaigns
- Think about brand beyond communication and develop a holistic brand experience across consumer touch points
- Understand the partner Eco-system to bring the right business partners to a project and help nurture those relationships
- Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins
Key Partners to work with :
- Biz Category Team ( Internal ) : Degree - High
- Biz Fin Team ( Internal ) : Degree - Medium
- Media Planning Team ( Internal ) : Degree- High
- Creative and Digital Agency ( External ) : Degree - High
- Procurement Team ( Internal ) : Degree - Medium
1. Only candidates from Tier 1/2 colleges preferred with experience in Brand strategy, Brand communication,Consumer insights and brand development or building.
2. This role specifically needs candidates only from consumer durable (Home/Large/Small/Kitchen appliances) background.
3. Only 2015-16 passouts from Tier 1/2 colleges preferred.