Senior Manager - Brand & Marketing - International Division - FMCG

Senior Manager - Brand & Marketing - International Division - FMCG

- Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.

- As a Sr Manager Brand and Marketing- International Division, you will be responsible for the design theme/platform/strategy for digital campaigns.

What you will do :

- Ensuring appropriate planning and timely execution of plans/strategies

- Standardizing brand identity by implementing branding guidelines on design tools used in creating and disseminating company communication

- Executing brand marketing & budget plans

- Managing e-marketing operations to increase profitability and revenue

- Devising a comprehensive social media strategy that uses social media marketing techniques to increase visibility, membership and traffic for all products

- Creating digital marketing strategies, analyzing market research data

- Maintaining the brand's tone and identity elements by adopting relevant guidelines

- Developing sales tools and collateral's

- Developing effective product positioning in the market

- Conducting competitive strategic analysis, consumer segmentation, and consumer insight development

- Developing mid-term plan and financial analyses Interfacing with media department/agencies

- Creating and managing line-item media production budgets

- Coordinating activities of specialists involved in the brand positioning of the products, Brand Management etc.

- Planning the Go-to-Market Strategies

- Managing the Social Media and Community Management

- Coordinating with Media Buying & Planning Agency & Vendor Management

- Developing the Brand Strategy Planning & Return on Investment (ROI)

- Managing the Brand Alliances & Sponsorships & Lead/Revenue Generation

What you need to have :

- MBA Candidates with demonstrable experience of 10-12 years relating to TV media buying, social media, brand literature etc.

- International exposure is a great plus

- Experience in brand marketing & budget plans for International market

- Good Exposure to Agency & Vendor Management

- Experience in Lead/Revenue Generation

- Should be willing to work as individual contributor

- Should be flexible for working 6 days a week

- Should be flexible for moderate travel - PAN India

Location : Noida

Experience : 10 to 12 years