Senior Manager - Brand Marketing - Healthcare

JD:

- An out-going individual willing to work on strategy to execution of a consumer product.

Key Responsibilities :

- Determine GTM Strategy, Packages, Pricing for different sales channels - Online, Specialty Stores, MT, GT

- Develop strategic plans for consumer/trade advertisement through various media vehicles: digital, radio, print, web, and social media

- Define brand positioning and marketing strategy for various products

- Identify new product opportunities as well as brand extension and work closely with R&D team to come up with winner products

- Own the top line and bottom line targets of his/her portfolio and work closely with sales team to achieve the revenue targets

- Own few key core initiatives for the brand from end to end and work closely with cross functional teams to drive those

Key Competencies/ Skills Required :

- Strong Analytical Skills

- Comfortable to work in a dynamic environment

- Strong Execution Skills