Senior Manager - Brand Manager - FMCG

Job: SM2-Brand Manager, Private Label

Banglore /| India

Company's Private Label team owns and drives growth for the house brands including Company SmartBuy, MarQ by Company, Billion, Perfect Homes, etc. These brands are taking from inception to strategy and growth by this team.

What this job entails:

The role requires to drive development, growth & day to day operations for the assigned portfolio. This will include:

1. Product Development: Be the voice of the consumer, be on top of Industry & Market Knowledge & consumer understanding (on & outside Company) of what do customers buy and why. Develop products in alignment with Company category & consumer needs.

2. Range development: Expand categories basis selection requirement.

3. Product Communication: Create a consumer-centric catalog that helps improve conversion. Also develop product packaging & related communication.

4. Plan & deliver on growth(Volume, Value) in alignment with Internal Category teams.

The role requires close collaboration with following teams:

- Category

- Central Marketing

- Quality

- Business Finance

- Sourcing

- Analytics

- Inventory

- After sales

Qualifications and experience:

Looking for candidates with an MBA from a Tier 1, 5+ years of experience. 

Skills required:

- Business Development/Growth

- Ability to analyze data and take decisions.

- Project & Stakeholder Management

- Customer first approach ( Passion to understand Customer behavior, product quality, customer experience)

- Past experience in consumables (FMCG) Sales/Product Development preferred