Senior Manager - Brand Management - Retail

Responsibilities:

- Be the brand custodian to track, quantify and optimize brand metrics, define brand trajectory

- Conduct regular brand perception study to assess the current brand equity through social listening, market research, etc.

- Develop and execute brand strategy and campaigns to achieve desired brand perception among stakeholders, bridge the gap between customer perception and desired perception of the brand

- Plan, execute, manage and optimize internal and external branding campaigns across platforms

- Translate business goals into marketing campaigns with budget forecast

- Propose customer-centric campaigns to increase brand awareness and boost conversions

- Leverage brand advocates by creating a regular communication channel, create loyal customers, drive positioning and adoption of sub-brands

- Work closely across teams to simplify and unify brand communication

- Demonstrate excellent understanding of full marketing mix, latest trends and marketing best practices

- Handle creatives agencies and media partnership agencies