Senior Manager - Brand & Digital - FMCG/Consumer Durable/Retail

Brand Leadership, Strategy and Planning-

Develop India plan for brand portfolio drawing on brand, influencers, consumer, markets, environment etc. Inspire commitment and alignment of the regional team behind brand initiatives and campaigns

- Conceptualize, manage and execute an impactful and innovative Influencer Program to engage with the architect & designer community, forge strong relationships to drive higher visibility, advocacy and adoption of the brands by KOLs. Develop a 3-5 year program plan for continuous engagement

- Seek and define new, engaging and inspiring ways to successfully communicate brand vision and action plans to internal and external stakeholders

- Develop and present the annual brand plans, and lead the brand portfolio strategy comprehensively to drive the brand plans, engage with influencers and win in retail/on ground

- Lead the brand strategy and activities to improve visibility and credibility of the brands in media including in PR

- Develop, and execute the resources plan to deliver the brand strategy. Ensure efficient utilization and tracking of the same, all spend initiatives to be supported by clear ROI metrics

- Managing, developing and coaching a brand team to ensure the team acquires a greater understanding of brand and influencer management

Brand Communication and Activation :

- Develop effective activation and promotion programs to achieve impactful and best quality results, define clear KPIs for the BTL programs and execute with excellence

- Plan GTM activation & promotion for all NPD launches in collaboration with product teams. Allocate & prioritise promotion resources. Track timely launch implementation and impact

- Work with team to support product teams/ new channels / retail marketing with brand communication, collaterals, imagery, etc. to increase brand visibility and impact

- Anticipate and monitor marketing trends, consumer trends, market and competitive intelligence, analyse research data and content to define the priorities for communication and impact on business

- Assess skills of creative / media agencies and continuously manage / challenge them to provide exceptional level of service

Lead New Initiatives and Digital Innovations :

- Inside Sales: Lead a team of consultants who filter and qualify offline/online leads through CRM to generate incremental revenue

- Establish and drive e-Commerce for the category to generate incremental revenue

- Digital Studio: A newly launched initiative aimed at disrupting the traditional purchase/consultation model in the bathroom industry

- Develop and establish a direct-to-consumer model, which will be the first of its kind in the industry

- Lead, nurture and develop concepts and working business plans to promote strategic alliances and partnerships which can build the brand's equity in the mid to long term

Preferred Candidate

- 10+ years of total experience in handling Brand and Digital marketing of consumer brands at a national level

- Experience handling campaigns for influencers (e.g. Architects/designers/developers) will be a plus

- At least 5+ years of experience in a senior Brand Management capacity

- 5+ years of experience in generating and translating customer insight into brand plans

- 5+ years of handling Digital Marketing at a national level

- Has independently managed a product/brand portfolio or business line to generate top line growth and drive cost efficiency

- Experience and expertise in developing and managing complex, BTL programs, activations with defined metrics and success parameters

- Has independently handled the creative development process, media planning and execution and consumer insights and has liased with relevant agencies on the same

- Large format multicity events / activation exposure

- Confident and committed personality, extremely proficient in verbal and written communication