Senior Manager - Brand Communication - Advertising Firm

- Brand positioning

- Build consumer understanding through brand perception studies and consumer profiling

- Continuously monitor competition activities in media and on ground to modify strategies accordingly

- Ideate, create and deliver the national brand activation plans to achieve brand objectives

- Leveraging season launch campaigns and achievement of business objective

- Lead the season launch process from planning, conceptualization, coordination and execution

- Responsible for design and implementation of activities to create consistent brand experience

- Effective implementation of Media and PR

- Develop extensive annual PR calendar for season launches

- Develop Campaign effectiveness