Senior Manager - Brand Activation - FMCG/Retail/Telecom

Senior Manager - Brand Activation

Duties and Responsibilities :

- Translate strategy into executable activation plans, tactics & track them. Understand the brand/layer business model & key variables that can influence it.

- Be a brand champion and find innovative ways to bring the brand alive from consumers

- Able to write clear and simple briefs to bring alive the product proposition and consumer benefit in line with the brand identity and judge creative output vis-vis the brief.

- Able to drive innovation in activation plans across all media including PR and social/digital media based on creative and campaign objectives. Understands the advantages of using digital media and is able to use the same in a disruptive and measurable way.

- Lead cross functional teams, manage multiple project networks and align franchise partners on plans