Senior Manager - B2B Marketing - Publishing Firm

Key Responsibilities:

- Develop and execute a comprehensive B2B marketing strategy that aligns with our overall business objectives.

- Create and manage digital marketing campaigns, including email marketing, social media advertising, and PPC advertising.

- Collaborate with the sales team to identify target accounts and create targeted marketing materials and campaigns to reach these accounts.

- Conduct market research to identify new opportunities for growth and stay up-to-date with industry trends.

- Analyze marketing performance data and make strategic recommendations to improve campaign effectiveness and ROI.

Qualifications:

- 8+ years of experience in B2B marketing, preferably in a related industry such as publishing or content creation.

- Proven experience developing and executing successful marketing campaigns across multiple channels.

- Excellent written and verbal communication skills.

- Strong analytical skills and experience using data to inform marketing decisions.

- Experience with marketing automation tools and CRM systems.

- Self-starter with the ability to work independently and as part of a team