Senior Manager/AVP - Strategy - Media

Financial and functional

- Own the Revenue target for each of the key events and properties

- Develop a revenue plan for each of the event

- Identify & create new monetization assets in the event

- Create brand solutions for the key sales pitches

- Drive the sales pipeline by event

- Co-own sales pitches to key clients along with sales

- Continuous analysis of product deliveries - media / social platforms & sharing with sales.

- Impart event knowledge with periodic updates for the sales teams.

Sales Processes :

- Develop deal sheets for the clients as per the approved product packages

- Drive adherence to the approved product packages for each client with the sales teams as per the revenue plan

Customer (Internal & External) :

- Liaison with content teams for identification of monetization opportunities & delivery as per deal entitlements

- Coordinate with the Marketing teams to ensure appropriate Marketing deliveries as per key revenue markets

- Drive implementation of sales deals entitlements - on ground / on air by ensuring training & monitoring of sponsorship / TX teams

- Liaison with the customer marketing teams to co-own the customer marketing initiatives to drive the event objectives

PERFORMANCE MEASURES

- Provide quantifiable inputs which influence favorable decision making by clients and shapes direction of business strategy