Senior Manager/AVP - Marketing & Digital Analytics - Insurance

Sr.Manager/AVP - Marketing & Digital Analytics

Discipline - Banking

Subsector - Analytics

Location - Delhi NCR

About our Client - Our client is one of the leading insurance player head quartered in Gurgaon. They had set up their analytics function in 2011 and have come a long way since then. They are looking for Sr.Manager/AVP - Marketing & Digital Analytics, who will be managing the entire marketing and digital analytics initiatives across organization. The AVP shall report in to the VP - Analytics who in turn reports to the Head of Strategy & Analytics.

Job Description - The role requires the person to play a pivotal role in growing the unit and realizing its vision to become the central nervous system of the company for data driven decision making. The role encompasses the following areas of work:

Digital Analytics :

- Help in making inroads in the Digital Analytics space for the organization

- Driving analytics for Digital Offerings

- Developing insights and delivering business impact in terms of revenue increase, operation cost reduction, working capital reduction etc.

Marketing Analytics :

- Drive SOW revenues through Cross-sell & Upsell analytics

- Work with BU team to design and implement entire cross-sell campaigns and ensure close-looping of feedback/response

- Performance the required predictive/descriptive analytics to arrive at the right target audience

- Devise Customer Segmentation for new acquisition and Service, through Customer Life Time Value Modelling

The Successful Candidate - As a successful applicant, you need to have :

- Graduate/Post Graduate with 6-10 years of experience in analytics

- Hands on experience in SAS

- The individual should also have prior experience with digital analytics tools such as Omniture, Site Catalyst etc

- The candidate should have worked on strategic initiatives across organization pertaining to marketing and digital analytics

What's on Offer - You get to be part of the senior leadership team and instrumental in taking up the analytics practice to the next level.

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