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27/03 Jaspal Shakya
Founder and CEO at

Views:559 Applications:133 Rec. Actions:Recruiter Actions:128

Senior Manager/AVP - Marketing (4-8 yrs)

Ahmedabad/Gujarat Job Code: 1239025

Organization: The organization incubates and invests in Startups.

Key Responsibilities

1. Brand building & management

- Responsible for continually improving the brand awareness for the group

- Act as a Brand Custodian, ensuring all internal and external communication is aligned with the predetermined brand guidelines and brand vision.

- Planning and execution of all communications and media actions on all channels, including online and social media

- Collaborate with internal and external stakeholders to ensure consistent communication across all channels and always striving to improve the brand awareness and brand recall

- Create speaker opportunities for the leadership and other stakeholders as required

- Take ownership of designing, building and maintaining online as well as offline presence (including but not limited to the website, social media accounts, and office premises)

- Overall responsibility for brand management and corporate identity & ensure brand standards are followed across all programs and initiatives.

2. Program Marketing

- Brainstorm with BU heads to develop and present campaigns and offer relevant strategic inputs

- Key contributor to designing and delivering par-excellence programs

- Responsible for leading the marketing and scouting phases of programs ensuring top-quality startups applying for our programs

- Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

- Act as the sole point of contact for the PR agency and ensure smooth media relations for the group

- Managing finance & budgets for the department

- Responsible for overall effective end to end marketing deliverables for group

3. Market Research and Competitive Intelligence

- Constantly seek out to understand and analyze the Startup landscape. Provide strategic inputs to the team accordingly

- Identify various engagement platforms to connect with the startups from the ecosystem

- Identify and create various avenues to gauge post-engagement satisfaction for the start-ups supported; make recommendations and changes accordingly

4. Portfolio Support:

- Provide mentorship and support to program/portfolio startups as needed

Key Skills Required:

1. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

2. Demonstrable experience in marketing data analytics and tools

3. Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)

4. Ability to collaborate, lead the team, and get the job done

5. Well-organized and detail oriented

6. Exceptional communication and writing skills

7. Commercial awareness partnered with a creative mind

Qualification and experience required:

1. Post graduate in marketing, communications or equivalent

2. Proven experience as marketing expert/specialist or similar role.

3. 4-5 years of experience preferred

Women-friendly workplace:

Maternity and Paternity Benefits

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