Senior Manager/Associate Director - Social & Digital Media Research - Research Firm

Senior Manager / Associate Director - Social & Digital media research ( Big data analysis, social)

We have 1 very urgent position in one of the best and established MNC Research Organisation ( Client is part of the client group which is the 5th largest research organization worldwide.

In India, client offers one of the best market & social research teams with a collective experience of over a century - a team with a unique philosophy of going beyond mere information research. It strives to fulfill a client's core needs with the right offer.

Considered as having the best national data collection infrastructure, state-of-the-art Business Process Outsourcing set up, wide experience spanning 21 sectors and an international product portfolio, client is the choice of the leading organizations in both the consumer & social segments.

Employees : 13,000 worldwide

Global reach : operates in more than 100 countries worldwide

Big data Market Intelligence deals with research in the following areas :

- Digital and Social Media Intelligence

- Retail Intelligence

- Marketing Mix Intelligence

- Loyalty Card Intelligence

- Exploring and building external data assets/partners that can create new client solutions

Position : Senior Manager / Associate Director - Social & Digital media research ( Big data analysis, social, digital media, telecom big data primary research, team handling role )

Reporting : Head Research ( Big data analysis ) - APAC

Location : Gurgaon

CTC : 22lac to 35lac ; depending upon current CTC, experience, education, interview status etc.

Job Specification :

Job Responsibility :

Purpose of the Role

As a Senior Manager your role will be to help to unlock our expertise through developing the procedures and protocol needed to design, execute and deliver research &analytics projects based on CLIENT's own and external data sources predominantly in Social and Digital Media Intelligence space

Key Activities :

The responsibilities of the Sr, Manager / Associate Director are to work on clients- digital research projects from needs assessment through analysis delivery as well as mentoring Research Associates in future. In addition, he/she will work closely with technical implementation, data collection, and analytics teams, to deliver top notch research solutions to our clients.Responsible for overseeing successful implementation of Social & Digital projects (from start to finish).

- This includes, but is not limited to recommending the ideal project design and methodology based on a client's marketing startgeies in the digital area .Drafting survey questionnaires & Leading client/ad ops through step by step implementation process of projects.

- Produces and presents client deliverables, including reports and presentations, using MS PowerPoint and Excel. Is able to transform data and - tell a story- with it

- Project monitoring and project execution together with the SMI and DMI teams in Region / global on Social media projects .Project archiving and norms building ultimately contribution to Thought Leadership projects

- Responsible for external data assets partnerships for Big Data Analytics in Digital Space

- CLIENT identifies Telecom (OEM, Mobile Operators) as a big business opportunity. An understanding of telecom industry would be preferred.

Key Interfaces :

- APAC Regional Directors

- Production and Coding hub in Kuala Lumpur Malaysia

- Global Data Science Team (Norbert Wirth)

- DMI and SMI Team

- (Key) Account Director, Account Manager, Product Group Heads

Technical skills required :

- Must have a background in digital on the research side.

- Telecom industry knowledge is preffered

- Knowledge of the digital and social media market especially ad effectiveness

- Advanced knowledge in digital research methods including data collection and extrapolation

- Strong in project management and project documentation

- High level of English language, written and spoken and excellent communication skills

- Expert knowledge in MS Office (Excel VBA, Access) a plus

Typical Education and Work Experience required :

- 6 to 15 years work experience in market research / social media company

- Master degree

- Practical experience in Panel Operations, Marketing Sciences

- Excellent analytical skills with a strong attention to detail

- Experience in Project Management and Project Management tools

- Ability to understand client's business questions, to design integrated solutions from multiple sources

- Ability to work in a local and global business environment

- Ideally experienced in running complex projects in Market Research Ops departments or units

- Appetite for working directly with clients

TCPL