Senior Manager/Associate Director - SEO - Advertising/Internet/Online

Senior Manager / Associate Director - SEO

- Setup Weekly, Monthly & Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning, budgeting, and resource forecasting

- Create strategies and formulate new avenues to drive organic traffic along the funnel while ensuring these strategies are in line with the business's overall goals and objectives

- Performing periodic technical audits on the web pages, making short and long term technical SEO strategy recommendations, and implementing the same.

- Collaborating with web developers (tech team) and product team to ensure the necessary technical architecture is in place.

- Coordinate with product team for any website redesign initiatives OR new product launches.

- Work closely with the Content Marketing team to drive traffic growth

- Keep up to date with the latest SEO trends, Google algorithm updates with the purpose of gathering new skills that provide a competitive edge over the competition

- Strategize on improving local SEO driving local traffic growth and more visibility on Google Products

- Improve our app ranking on both Google Play Store and Apple Store increasing the non-brand installs

- Monitoring, reviewing, and analyzing data to derive actionable insights for continuous improvement