JD : Senior Manager/Associate Director - Marketing Key Responsibilities : Brand Marketing and Public Relations : - Developing our innovative brand - to ensure our staff, customers and digital profile across all stakeholders consistently reflect our values and proposition - Work with the leaders on driving our PR activities- to raise further our profile with our key target audiences - Strategize and implement creative ideas, surveys for uplift of our Brand. - Drive the reach & quality of corporate communication to create better awareness of performance, vision & strategies Product Marketing (Business Segment & Partner Marketing along with Campaign Management) : - Understand & Segment the potential customer base for each segment and develop customized marketing opportunities. - Own Ideation & Execution of Marketing Strategies to increase awareness and optimize the buyer journey as it relates to specific business/channel/partner segments. This will include (but not limited to) segment specific campaigns, alliances, affiliates, events, visibility in various relevant forums etc. - Work with Business Teams for the strategy around product messaging, positioning and marketing for new launches and/or new business acquisitions via relevant campaigns - Plan Segment/Channel/Partner specific Annual Marketing & Communication Calendar incorporating various possible campaigns basis industry trends, events, seasonality in business and other relevant factors. Research & Analytics (to understand target segments and to penetrate with effective segments) : - Analyze the performance of Campaigns using historic benchmarks and test new innovative ideas to improve them - Research the sector, market trends, customer attitudes, competitors and bench marking best practices. - Continue to develop and train in new technologies, social media and latest thinking at each segment/vertical level and at organization level. - Automate relevant marketing initiatives/campaigns relevant data-based tracking for every campaign/marketing initiative Post-Acquisition Customer Engagement : - Orchestrating internal and external communications through multiple channels and successfully achieving desired impact. - Actively generating customer insights to ensure business decisions are taken in view of customer expectations. - Driving customer relationships to retain customers and to create cross/up-selling opportunities, culling out new success stories. Desired Skills and Experience : - Should hold an MBA from premier institute (XIMB, IMI, NMIMS, MICA, SP Jain, IIFT, etc) with 4-6 years of experience preferably from the FMCG/ payments/e-commerce/Financial Services industry - Experience must include strategic planning of campaigns, communications planning and brand management. - Familiarity and skill with the tools of the trade in Marketing including PR, written communication, website development, market research and prior experience in working with marketing agencies is preferred.

Gurgaon/Gurugram

Senior Manager/Associate Director - Marketing - BFSI/FMCG - IIM/XIMB/IMI/NMIMS/MICA/SP Jain/IIFT 

Senior Manager/Associate Director - Marketing - BFSI/FMCG - IIM/XIMB/IMI/NMIMS/MICA/SP Jain/IIFT  ,Job Description for Senior Manager/Associate Director - Marketing - BFSI/FMCG - IIM/XIMB/IMI/NMIMS/MICA/SP Jain/IIFT  in HyrEzy Talent Solutions LLP in  Gurgaon/Gurugram for (7-12) years of experience. Apply Now!

Job Description for Senior Manager/Associate Director - Marketing - BFSI/FMCG - IIM/XIMB/IMI/NMIMS/MICA/SP Jain/IIFT  in HyrEzy Talent Solutions LLP in  Gurgaon/Gurugram for (7-12) years of experience. Apply Now!