Senior Manager/Assistant Director - Strategic Marketing - Enterprise Solutions

Senior Manager/AD - Strategic Marketing

Role Details : Team/ Function Enterprise Marketing | Marketing

Location : Noida

Designation : Senior Manager/AD - Strategic Marketing

Reporting Manager : Director - Enterprise Marketing

Direct Reportees : None

Role Objective : The incumbent will be expected to be working on the strategy side of Enterprise Solutions for the company, who own end to end roadmap building for brand awareness.

Role Responsibilities :

- Help build strategic roadmap and business plan (STRAP) for Enterprise Solutions BU, including specific strategies by offering and industry vertical

- Conduct market research and competitor benchmarking to derive actionable insights

- Stay up to date with developments in technology, digital transformation, and relevant

manufacturing sectors to identify growth opportunities across industries and geographies

- Partner with business vertical/ regional heads to drive key growth initiatives

- Help build strategic roadmap and business plan (STRAP) for Enterprise Solutions BU, including specific strategies by offering and industry vertical

- Conduct market research and competitor benchmarking to derive actionable insights

- Stay up to date with developments in technology, digital transformation, and relevant

manufacturing sectors to identify growth opportunities across industries and geographies

- Partner with business vertical/ regional heads to drive key growth initiatives

- Conceptualize and develop value propositions for large transformation initiatives and support across the deal cycle to improve conversion

- Conduct analysis of historical win-loss results and develop and execute strategy for growing industry & geography penetration

- Conceptualize and develop value propositions for large transformation initiatives and support across the deal cycle to improve conversion

- Conduct analysis of historical win-loss results and develop and execute strategy for growing industry & geography penetration

Work Experience : 6-8 year of experience in Marketing Strategy and developing STRAP for B2B companies, , including GTM, competitor benchmarking, product strategy etc.

Knowledge/ Skills :

- Proficiency in analyzing data sets and deriving insights

- Basic understanding of manufacturing sector, supply chain, procurement

- Program management experience, ability to drive cross-functional collaboration and initiatives

- Excellent written and verbal communication skills

Education : MBA in Strategy/Marketing from a reputed institute.