Senior Manager - Analytics/HR Analytics/People Analytics - Media

Lead Global Media & Sponsorship ROI Measurement routine & R&D in assigned markets (top 15-20 markets)

- Lead R&D on return on equity measurement (ROE) globally

- Lead Global Media Spend Optimization as part of optimal resource allocation

- Become an SME in media ROI drivers for both traditional and digital media

- Owns coordination of global learning consolidation of Media ROI insights / research guidelines (meta-analysis) for effective dissemination to all levels of organization for GHQ and Zones (9)

- Effectively partner with Insights, Solutions, Sales, Marketing teams to help guide clients data strategy to better monetize existing data assets and help acquire new ones

- Develop & implement Marketing Analytics training program for zones and GHQ together with training team

- Effectively manage existing vendor relationships & help create new ones as needed

- Work with internal clients to understand their business problems, map them against possible data sets, develop analyses,, and provide insight back to the business based on those results

- Summarize insights and recommendations to be presented back to the business

- Use innovative methods to continuously improve the quality of the analytics