Senior Manager - Analytics - Advertising Firm

Responsibilities:

- Own the digital advisory vision and mission - execute ideas to improvise Digital Advisory offering capabilities

- Listen to clients and translate their high level business problems into analytics objectives

- Deliver strategic insights that can drive practical actions to bring desired business outcome

- Work closely and report to Head- Digital Advisory to take the offering forward

- Front-end client relationships building trusted and deep partnerships thereby putting digital advisory at the center of client's communication needs

- Bring in knowledge about a digital buyer journeys across sectors to identify gaps, conversion bottlenecks and provide analytic approaches to solve

- Apply appropriate data science techniques to derive meaning from digital big data, esp. using ML and NLP

- Advise internal & external stakeholders to deliver outcome focused deliverables

- Lead a diverse team of digital specialists in an extremely fast paced work environment with strict SLAs and less turnaround time

- Own the digital advisory vision and mission - execute ideas to improvise Digital Advisory offering capabilities

- Create easy-to-consume leadership communications (e.g., slides, reporting tools and dashboards), evaluate and recommend appropriate MarTech

Qualifications:

Bachelors or Masters in a quantitative/business field (such as Engineering, Statistics, Math, Economics, or Computer Science with Modelling/Data Science, Business Analytics, Marketing, Operational Research), preferably with work experience of 8+ years

Required Skills:

Technical acumen

Experience in at least two of the following technique is required:

- Qualitative & quantitative analytics, desktop/blue-sky research

- Customer Data Platforms, Marketing Automation

Web mining; Web analytics

Predictive (unsupervised / supervised): Using regression in marketing mix models, Clustering using text classification models

Programming in high-level languages - Python & R