Senior Manager/AGM - Strategy - Chemicals Firm

Qualification & Exp - MBA with 5-6 yrs of work experience if from Premier Institutes otherwise 12-15 yrs of experience if from tier II colleges .

Location - Kolkata

KRA :

- Driving sales initiatives & achieving desired targets with overall responsibility of return on investment and exploring marketing avenues to build consumer preference and drive volumes

- Identifying and networking with financially strong & reliable channel partners, resulting in deeper market penetration and improved market share; implementing marketing strategies for promoting products as per plans of company

- Managing demand forecasting & inventory; ensuring optimum inventory levels with channel partners to ensure timely deliveries to the customers

- Managing the entire gamut of techno-commercial operations which included feasibility studies, enquiry generations, tendering, order execution, collection of receivables and provision of after-sales service

- Ensuring alignment of business plans with marketing and sales strategies by concentrating on business management, planning, and data analysis

- Analyzing market conditions and forecasting sales and market share; conducting research to analyze customer behavior and design strategies accordingly

- Supervising integrated marketing activities by infusing new strategic ideas and participating in business planning along with annual budget phasing, content management, customer segmentation and competition mapping

- Spearheading the evaluation of revenue management for assigned accounts and planning the communication accordingly

- Formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through; ensuring the strategic objectives were well understood and executed by the team

- Articulating the organization's desired image & position, assuring consistent communication of image and position across multiple geographies by steering the marketing function with emphasis on championing the brand and expanding the customer base

- Managing accounts and meeting/ exceeding targets relating to revenue growth, profit margin, mix of products and services sales, customer retention and customer acquisition