Senior Manager/AGM - Prepaid Marketing - Product & Pricing - Telecom

InnoQuest Consulting comprising a Core team of seasoned Talent Acquisition professionals with experience across diverse industries ranging from IT, ITeS, Banking & Financial Services and Telecom with team's core expertise in Mid/ Senior Management & Leadership hiring.

About Our Client :

- Our client is one of India's largest Telecommunications company. The company has a customer base of over 30 million including overseas retail customers, and ranks among the Top 10 Asian Telecom companies

Position Title : Lead - Product & Pricing - Prepaid Marketing

Reporting To : Head Prepaid Marketing

Job Purpose :

- Responsible for leading a high performing team and building out the prepaid product portfolio including a holistic strategy, roadmap, and tactical plan focused on meeting the needs of organisations consumers.

- Drive the growth and evolution of the prepaid portfolio through pricing, promotions, product enhancements and distribution expansion while delivering an excellent customer experience and a positive impact on sales and profitability.

- This role will partner closely with numerous cross-functional teams including the Prepaid Product Operations team, pricing/promotions, finance, brand, devices, multi-channel support, sales, National Retail, customer care, customer insights, and supply chain.

Key Deliverables :

New Product Launch :

- Design new plans / product for subscribers by liasioning with Finance and Sales

- Associate closely with CRA Team for product testing

- Associate with IN Team for product configuration

- Ensure new product launch through Marketing Communications team

- Managing Segmented Portfolio

- Aligning Business Objective & imbibe in Segmented Strategy

- Increasing Penetration of Segmented promos.

- Driving communication in the market through innovative communication to retailer / subscribers.

- Managing the efficacy level of the programs and understanding the impact at the net increased ARPU

- Driving Prepaid Usage Revenues:

- Targeting Budgeted numbers for Revenues, ARPU, MOUs & rpm usage subscribers .

- Driving Revenue by driving subscriber engagement led by increased STV penetration across rural & urban subscribers

- Driving Zonal level STV primary and tertiary movements

- Driving ARPU augmentation through detailed analysis of RR trends across prepaid revenue stream and taking initiatives to enhance it

- Detailed analysis and action quarterly revenue planning wrt to market / budgets trends taking RMS to the next level

- Understanding the MOU movements driving MOUs inline with organizations objective to maximize revenue opportunity

Driving Retention :

- Business VLR analysis in depth to understand and create executable plans across regions to increase base

- In-depth analysis for vlr movement across zones, arpu segments & consumer category and initiate proposition to create engagement

- Driving retention of high value customers and increasing the high ARPU base

Required Competencies :

- Must possess strong Leadership & team player qualities, excellent interpersonal skills and networking skills.

- Sound judgment and understanding of Telecom business practices.

- Personal authority and integrity with proven ability to establish relationships and exert influence at the Organizational level.

- Independence, robust ethics and resilience.

Years of Experience :

- Minimum 7 years of Industry experience with exposure to Prepaid marketing and U&R in the current Telecom market

Educational Qualification : Engineer + MBA