MANDATORY ASK: 8+ YEARS' EXPERIENCE RELATED PERFORMANCE MARKETING OR PAID ACQUISITION / CONCEPTUALIZE & IMPLEMENT CAMPAIGNS ON DIGITAL CHANNELS / UP TO DATE WITH LATEST MARKETING TRENDS & BEST PRACTICES/ REAL ESTATE ORGANISATION EXP PREFERRED RESPONSIBILITIES: - Manage paid campaigns directly and with external agencies across all channels (Search, Display, Mobile, TV, and OTT) from planning, setup, monitoring, optimisation, and reporting. - Plan, define and execute demand generation funnel for Weekly / Monthly /Quarterly requirements. - Manage daily operations of paid display and programmatic campaigns, organic and paid social media as well as SEM. - Provide hands-on optimization of ad campaigns across all marketing channels towards the company's performance KPIs, with key focus on benchmarking and reducing CACs against the industry. - Be instrumental in the creation, maintenance and monitoring of reports, budgets, campaign performance, ROI, and other business metrics. - Act as a business partner to internal teams such as product marketing, brand and creative - Use a data driven approach to manage campaigns and derive insights on strategy and performance. - Ensure reporting on weekly and monthly performance of marketing goals through digital - Monitor web analytics dashboards and key reporting tools, with focus on key parameters of success. EXPECTED QUALIFICATIONS & SKILLS: - At least 8 years of related performance marketing or paid acquisition experience. - A passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out. - Excellent cross-functional skills especially around your ability to influence others. - A firm grasp of Web Analytics, A/B Testing, and data driven marketing. - Strong analytical ability and ability to create reports. - Ability to analyse performance data for optimizations. - Strong ability to think creatively, identify and resolve marketing problems. - Strong communication skills with an understanding of Brand Marketing and Communication Strategy. - The capability to synthesize sophisticated ideas into impactful recommendations for senior executives.

Pune

Senior Manager/AGM - Digital Marketing - Real Estate 

Senior Manager/AGM - Digital Marketing - Real Estate  ,Job Description for Senior Manager/AGM - Digital Marketing - Real Estate  in Innoquest Consulting in  Pune for (8-15) years of experience. Apply Now!

Job Description for Senior Manager/AGM - Digital Marketing - Real Estate  in Innoquest Consulting in  Pune for (8-15) years of experience. Apply Now!