Posted By
Rushikesh Babar
Senior Consultant - Executive Search at ACH Management Consultants Pvt Ltd
Last Login: 01 May 2024
Posted in
Sales & Marketing
Job Code
1050829
Brand Development / Innovation Vertical - Personal Care / Skin Care
KPIs & Deliverables
- Consumer insight development
- Thematic campaign development & activation platform
- Innovation Funnel
- Developing New Products
- Packaging development
- Long term bottom line improvement
Process Champion
- Innovation Gate - Innovation and Renovation on brand
- Design to Value - formulation change (Cost savings)
- Brand / strategy / insight development
Skills
- Strategic bent of mind
- Ability to understand trends and consumer pulse
- Proven innovation capability
- Creativity in developing product and packaging
- Project Management Skills
Outcome
- Brand Insight
- Brand Positioning and shift
- Brand Definition
Key Interaction points
- Advertising agency
- R&D
- Consumer Research
New Product Development
- Identifying Opportunity
- Developing Concept and Product
- Handing over to brand Building Team for Executing
Campaign Development
- Insight identification
- Development of communication
- Handing over 360- material to Development team
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Posted By
Rushikesh Babar
Senior Consultant - Executive Search at ACH Management Consultants Pvt Ltd
Last Login: 01 May 2024
Posted in
Sales & Marketing
Job Code
1050829