Responsibilities :
- Build and scale agency business from grounds-up to gain larger spends within the marketing budgets of large marketing agencies in India
- End to end ownership of the agencies across Revenue, Relationships, Commercials and Team.
- Establish strong relationships with leadership stakeholders across Digital heads, Account heads, Regional heads of all agencies for the specific region
- Build strong 1:1 relationship with agency personnels to scope and understand the spends across objectives, channels, and scope potential for PhonePe Ads
- Drive awareness for PhonePe Ads offerings within the agencies through roadshows, workshops, events and account in-depth discussions
- Deliver on the revenue target by establishing business development rigors, Agency performance governance & feedback loops for product on outcomes delivered & scope of further business.
- Handle outbound sales (hard/push sales) according to the business needs to penetrate the new accounts and new business lines deeper
- Collaborate within Agencies to ensure inflow of campaign briefs from the key accounts and various industries to gain larger spend share from the Agency
- Create JBP structures for large agencies and identify and accelerate business for mid ; small agencies
- Coach & Mentor the team and track them to success on the Agency performance parameters
- Work with internal stakeholders across Campaign Management to improve campaign management efficiencies for Agency business
- Ideate on creative ideas, product ideas, new opportunities & be the voice of external business landscape internally
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