Senior Leader - Data Analytics - Captive Financial Services

Our client is one of the captive financial services organisation in India, looking to hire a Senior Leader for their business and investment research, advanced analytics and decision sciences team.

The role will be responsible for:

- Leading and performing analytical and statistical work in multiple marketing analytics areas including design of experiments( DOE), marketing mix modelling, measurement of marketing campaigns across multiple channels (such as email, web, phone reps, etc.), attribution analysis and other areas as required

- Mentoring and managing a team of analysts and enhance the statistical rigour in the current focus areas of the team

- Working in close co-ordination with the Campaign Operations, Direct Mail Programs and Integrated Marketing teams in India and US to evangelize statistical initiatives for improving marketing effectiveness

Desired Profile :

- Strong analytical skills, ability to draw out insights, answer the so-what & what-if and propose actionable recommendations

- Effective presentation and story boarding skills with exposure to executive level presentations

- Subject matter expertise in core statistical concepts and demonstrated statistical/ econometric modelling skills using tools like SAS eMiner, R or other statistical modelling software

- In-depth understanding of techniques like ANOVA, structural equation modelling, time series econometric modelling

- Ability to understand business problems and design advanced statistical and analytical solutions independently

- Demonstrated expertise in techniques like Time series regression, Hierarchical Linear Models, Structural equation, ANCOVA, ANOVA, Full factorial design, Fractional factorial design etc.

- Exhibits high degree of pro-activeness in analysing customer behaviour to influence change in the direct marketing and media strategy

- Experience in mining data using SAS/R/SQL

- Experience in unstructured data analytics would be a plus

- Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions

- Experience in extracting, organizing and analysing customer level data and derive actionable insights

- Effective presentation and story boarding skills with exposure to executive level presentations

Education & Experience :

- Masters / PHD in Analytics or related subject from reputed institutions

- 10 - 13 years of analytics experience

- Financial Services / Retail industry experience is preferred.