Senior Lead - Insights

On an embark for a Senior Lead - Insights.

The role responsibilities are as below.

Build culture of innovation and thought leadership

Strategic acumen and knows how to package data/information into insights

Expertise with key Market Research and Analytics techniques including customer experience research, competitive intelligence, social media research, concept testing, text mining, and statistical techniques to better understand behaviors and needs. Importantly, the ability to uncover meaningful insights from the research and analytics

Must have

10-13 years of work experience in Consulting/Marketing function leveraging Primary & Secondary Research, Competitive Intelligence, Strategic Insights, Text mining and analytics techniques