Senior Lead Business System Analyst - IT

Senior Lead Business System Analyst - IT MNC based in Bangalore (Hybrid)

Job Description:

As a Senior/Lead Business System Analyst (SBSA), you will have an opportunity to be part of the CRM team which is focused on creating a world-class customer data platform using the company's market-leading product. You will manage client deliverables relative to our multi-channel marketing engagements. This role requires you to have both business and technical expertise and will need you to act as a primary liaison between the client and the technical delivery teams.

You will play a key role within the CRM Technology organization across many disciplines within the SDLC including requirements gathering, documentation, design, and testing. In addition, you will also be expected to work closely with the Project Manager (or Account Manager) to assist in project delivery.

What you do as a CRM, Senior Business System Analyst:

- Lead documentation and review of all business requirements, data needs, and business rules in the requirements document

- Analyze data quality and provide recommendations for changes

- Create traceability of all business requirements to functional and non-functional specifications to cover data exchange, warehouse/mart processing, business rules, and end-user use cases (campaigns, reports, and analytics)

- Drive product fitment analysis versus gap areas and create specifications for those

- Perform complete and accurate source to target mapping and API specifications including endpoints, authentication, and encryption methods

- Help onboard multiple vendors/sources to the company's solution

- Leverage partnerships with client services and relationships with clients to ensure smooth/seamless project execution

- Become an insider and trusted advisor to client teams from a BSA perspective

- Have effective client meetings, understand deliverables, and drive successful outcomes

- Help in developing and implementing best practices, standards, and methodologies around business analysis and data analysis

Required Experience and Skills :

- 5+ years of relevant business analysis work experience in the database/data-driven marketing space

- Good understanding of CRM, Marketing concepts, and various marketing channels like Direct Mail, Email, Mobile, etc.

- Experience in translating business requirements into functional/business specifications

- Good understanding of data warehouse and data mart concepts

- Ability to assemble, analyze, and evaluate data - and be able to make appropriate decisions to support the business

- Expert SQL skills

- Good understanding of API, JSON, XML, and SOAP UI.

- Ability to multi-task, prioritize, and quickly change priorities

- Excellent written and communication skills

- Ability to work collaboratively with global teams

- Ability to mentor and train less experienced peers