Senior Lead - Analytics - BFS

7 - 11 Years

Chennai

Posted 6 years ago

#Analytics #SAS #Statistics #Python #Statistical Modeling #SQL #Predictive Modeling #Machine Learning #Consulting - BFSI

Senior Lead - Analytics

Leading BFS-MNC is looking out for Analytics Professionals to lead the analytics team

Experience : 7-11 yrs

Location : Chennai

Key Responsibilities :

- Lead and Direct analytical and statistical work in multiple marketing analytics areas including marketing mix modelling, design of experiments , effectiveness of marketing campaigns across multiple channels, attribution analysis and other areas as required

- Provide meaningful insights - answer the - so-what- & - what-if- and propose actionable recommendations

- Effective presentation and story boarding skills with exposure to executive level presentations

- Guide and Manage a team of analysts team and enhance the statistical rigour in the current focus areas of the team

- Act as a Subject Matter Expert in core statistical concepts and demonstrated statistical/ econometric modelling skills using tools like SAS, R and Python

- In-depth understanding of techniques like structural equation modelling, time series econometric modelling

- Work closely with the Campaign and Marketing teams across geographical locations to evangelize statistical initiatives for improving marketing effectiveness

Skills required

- Education -Masters/PHD in Analytics or related subject from a reputed university

- 7-11 years of overall Analytics experience

- Capability and competence to understand business problems and design advanced statistical and analytical solutions independently

- Proficient working knowledge in SAS, R, Python and SQL

- Expert in advanced analytics,predictive modeling and machine learning technique

- Effective communication skills to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions

- Extensive People Management and Team handling experience

- Excellent presentation and story boarding skills with exposure to executive level presentations

- Financial services/ Retail industry experience is a plus