Senior Lead Analyst - Retail/CPG Analytics Domain

Looking For Sr Lead Analyst - Retail / CPG / FMCG Analytics For a Leading KPO in Pune

KEY RESPONSIBILITIES:

The role needs someone with hands on experience in building Statistical models in the Retail/ CPG/FMCG Domain.

- The role involves performing quantitative and qualitative analysis like (raw) data analysis, statistical modelling, data deep-dives etc. to acquire insights from data.

- Build analytical models which are predictive or have forward-looking measures to develop - foresights- or alerts around business metrics

- Translates insights into an analysis reports and communicate insights back to clients

- Hands on experience in building predictive models e.g. Cross Sell/Up sell models, Survival Models, Customer Segmentations, Market Basket Analysis, Loyalty Analytics

- Develop paid PoCs (Proof of Concepts) working with client stakeholders and mapping their business pain points and problems to Analytics needs, and leveraging relevant tools and frameworks

SKILLS REQUIRED :

- Should have worked on Retail / CPG Analytics projects in the various analytics organizations, Understand Retail and CPG space, its challenges and Data complexities.

- Handled clients and independently handled deliveries of projects in Retail and CPG.

- Experience in Analytics, building statistical models using SAS, R, and having minimum 5 yrs of Model building experience.

- Expert knowledge of advanced statistical techniques like Decision Trees, CART, SEM, Forecasting techniques and tools like regression, correlation, etc.

- Functional expertise across Marketing (Campaign tracking, ROI measurement, Multi-channel Analysis), Customer (Attrition, Response model, propensity model, customer segmentation, Loyalty, CLTV etc.) and Product (Optimal Pricing, cross-sell/Up-sell, Product assortment, benchmarking etc.)

- Strong communication and interpersonal skills, problem solving abilities and analytical thinking

- Strong Stakeholder management skills managing international stakeholders onsite and on calls.