Senior Key Account Manager - Media

Senior Key Account Manager

- Our client is a well known Media company based at Mumbai.

- A role that is responsible for managing revenue and relationship for key sales activities with a single partner.

- Manage the Key customer effectively, ensuring effective realization of revenues & growth of revenue and monetization opportunities. Conceptualize co-branded activities to drive subscriber and revenue growth.

- Responsible for coordinating with key accounts

- Responsible for supporting revenue targets from customers

- Analyze platform financials, sub growth trends, packaging trends and create scenarios and pitch presentations for deal renewal with platforms

- Constantly monitor Revenue against plans and targets, plan and suggest action wherever required to meet revenue shortfall

- Sanity check on subscriber reports, identify discrepancies and deviations if any and correct the same

- Regular Tracking of Channel Placements, Packaging and its implication.

- Highlight deviations if any and coordinate with the Customer to rectify deviations or make suitable compensation in lieu of the deviations

- Monitoring market trends on a regular basis

- Working with channel marketing teams to ensure reach maximization for our channels

- Help create promotions and specific products to meet the marketing needs of the channels

- Metrics to evaluate and improve the effectiveness of such products & services

Requirement :

- 8 - 10 Years of experience with 6 years+ in handling large key accounts sales and relationship management

- Deep understanding of the target customer base, consumption trends and research in various geographies

- Excellent understanding of brand communication development and strong project management skills

- Excellent networking and collaboration skills with internal as well as external stakeholders

- Strong know-how in planning long range plans and deliver results

- Excellent analytical skills and hands-on in generating reports

- Well versed in gathering and analysing consumer insights

- Candidate from Modern Trade, Enterprise sales or Institutional sales will be preferred.

- Industry exposure : FMCG, Telecom or Banking industry.

- MBA from a Tier 1 or Tier 2 Institute only.