Senior KAM - DTH Sales - FMCG/TELECOM/PHARMA - IIM/ISB/FMS/MDI/XLRI
Revenue and Monetization - External and Internal
- Responsible for coordinating with key accounts of DTH customers and relationships with key accounts
- Responsible for supporting revenue targets from DTH customers
- Analyze platform financials, sub growth trends, packaging trends and create scenarios and pitch presentations for deal renewal with platforms
- Constantly monitor Revenue against plans and targets, plan and suggest action wherever required to meet revenue shortfall
- Sanity check on subscriber reports, identify discrepancies and deviations if any and correct the same
Packaging - Compliance and Tracking : - Monitor SIPL channel placement of the DTH players to be in line with the agreements
- Regular Tracking of Channel Placements, Packaging and its implication on the DTH industry
- Highlight deviations if any and coordinate with the DTH Customer to rectify deviations or make suitable compensation in lieu of the deviations
- Monitoring market trends on a regular basis
Reach Maximization : - Working with channel marketing teams to ensure reach maximization for our channels
- Help create promotions and specific products to meet the marketing needs of the channels on the DTH platforms
- Metrics to evaluate and improve the effectiveness of such products & services