Senior Growth Marketer - Performance Marketing - Beauty/Wellness/FMCG Startup

Senior Growth Marketer / Performance Marketing - Early stage Beauty/Wellness/FMCG Startup

Role:Senior Growth Marketer / Performance Marketing

Looking for an experienced Senior Growth Marketer with a passion for unlocking DTC scale. This role will be responsible for all customer acquisition and retention programs, including strategizing, and implementing end to end direct marketing channels . You should have a high degree of ownership and be able to both think big and execute flawlessly. This is a unique opportunity to be part of an early stage startup to build and execute strategy from scratch.

Key Responsibilities :

- Managing budgets and campaigns across all paid (FB, Google, AMS), and organic channels to drive strong return on investment and efficient CACs

- End to end campaign execution, from strategy to implementation, optimization, reporting and analysis

- Build and execute all email marketing programs, including owning the segmentation and deployment

- Track and organize a robust system for data-analytics and KPIs, and infuse a strong data-driven culture across teams

- Collaborate with brand and creative to build assets to optimize performance

- Identify and evaluate emerging platforms and channels to lead new tests and growth initiatives

- Work closely with founder to set and manage monthly and yearly goals for profitable growth; pitch for budget, build channel-level forecasts

Who you are :

- An experienced performance marketer with a proven track record of growing an ecommerce business-3+ years of experience, preferably in a high-growth DTC brand

- An analytical thinker with a proven ability to mine data for opportunities and actionable insights that are not readily apparent

- Naturally curious about the customer and experienced in building brand-centric journeys that resonate with them

- A pragmatic do-er, you have the ability to be scrappy and creative with resources to maximize impact

- Proficient with email marketing platforms, managing paid media campaigns

- Passionate about building and growing brands

- Comfortable owning and being held accounting for business outcomes; motivated by targets, with experience setting goals, managing a budget, building forecasts, and delivering against monthly new customer, CPA, and LTV target

- Comfortable with ambiguity

- Self starting, entrepreneurial mindset and strong work ethic.