Senior Growth Manager - Product

Roles and Responsibilities:

1. Leadership and Strategy Development:

- Develop and refine the Product Led Growth strategy in alignment with overall business objectives.

- Lead and inspire the PLG team to execute initiatives effectively and efficiently.

- Collaborate with cross-functional teams to ensure alignment and support for PLG initiatives.

2. User Acquisition and Activation:

- Identify opportunities to drive user acquisition through product-led strategies.

- Develop and optimize onboarding processes to ensure high user activation rates.

- Implement growth hacking techniques to increase user engagement and adoption.

3. User Retention and Expansion:

- Analyze user behavior and feedback to identify areas for improvement in user retention.

- Design and implement strategies to increase customer lifetime value and reduce churn.

- Explore opportunities for upselling and cross-selling to existing customers.

4. Product Integration and Optimization:

- Work closely with the Product team to prioritize feature development based on user feedback and growth opportunities.

- Continuously monitor and optimize the user experience to maximize retention and engagement.

- .Ensure seamless integration between the Datahash platform and other relevant tools and systems.

5. Partnerships and Collaboration:

- Forge strategic partnerships with key players in the industry to enhance the reach and capabilities of the Datahash platform.

- Collaborate with the Partnerships team to leverage partner networks for user acquisition and growth.

- Engage with external stakeholders to stay abreast of industry trends and best practices.

Success Criteria:

- Achievement of user acquisition, activation, retention, and expansion targets as outlined in the PLG plan.

- Increase in customer lifetime value and reduction in churn rates.

- Positive feedback from users regarding the onboarding process and overall user experience.

- Successful implementation of new features and improvements based on user feedback.

Requirements:

- Should have 8-10 years of working experience.

- Proven track record of success in driving product-led growth strategies in a SaaS or technology-driven environment.

- Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.

- Strong leadership skills with experience in managing cross-functional teams.

- Familiarity with customer data platforms, marketing automation tools, and ad channel accounts.

- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.

- Deep understanding of digital marketing principles and techniques, particularly in the areas of user acquisition, activation, retention, and expansion.

- Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.

- Knowledge of industry trends and best practices, particularly in the areas of first-party data and third-party cookie deprecation.