Senior General Manager - Marketing - Real Estate

Senior General Manager-Marketing

Following are the Key Responsibilities:

- End to End Marketing & Communication Planning

- Formulate marketing strategy for their assets in line with the organization strategy to drive top line growth and desired positioning in the market

- Be responsible for identifying and leading marketing campaigns that drive real estate sales and educate clients about the projects

- Manage marketing budget to be within allocated budget and manage cost of sales

- Create strategy to generate leads and thereby sales for new and existing projects

- Identify new target group for sales

- Create strategy on collaterals and brand communication and ensure operations within budget

- Manage presales and PR function as well.

- Agency Coordination for Campaign Ideations & Executions across platforms.

- Collaterals Development in coordination with the agency and internal stakeholders

- Increase Corporate Brand value of Group in the market

- Prepare annual branding and communication budget and costs framework in line with the corporate goals

- Design and implement Event & Promotion Campaigns

- Develop a credible brand image in the mind of the customer

- Develop various channels to reach the targeted customer segment

- Develop and deliver corporate brand related communication for internal and external stakeholders.

- Develop brand related advertisement and communication merchandise for use by internal customers.

- Marketing Initiative for Retail Operations to augment revenues for retailers, footfall & reduction in occupancy cost.

- Design, Develop & Budgeting of Mall Marketing Plan spread across the lifecycle of Mall.

- Evaluation of technology driven & digital systems for consumer analytics, to understand mall & buying behavior.

- Conduct in-house benchmarking study for various aspects of Mall development including industry, categories, brands, services & technology.

- Identify the needs & developing a brief for conducting Market Research including region overview, catchment analysis, market assessment, benchmarking, perception study, business plan involving product mix & demand assessment.