Senior/General Manager - Marketing - eLearning

#Sales #Marketing #Education Marketing #Education Sales #Inside Sales #Digital Marketing #Email Marketing #Social Media #Campaign Management #Advertising

We are looking for for our client, a reputed leader and well-known name in e-Learning/EdTech space across India in higher education providing cutting edge online programs like AI ML, BA-BI, Cloud Computing, Cyber Security, Digital Marketing, Data Science, etc.

A talented and competitive marketing & sales operations professional who can thrive in a progressive sales cycle environment.

Digital Marketing & Inside Sales - candidate will be responsible for developing & executing the enterprise teams online and content marketing strategy

The ideal candidate will be well-rounded: analytical, and metrics-driven. Additionally, will play a key role in identifying opportunities to enable revenue growth targets. Must be self-driven and comfortable with making multiple calls per day, generating interest and awareness, qualifying leads and closing sales.

Your job scope will include :

- Self-contributor role with a progressive team management responsibility over 3 to 6 months, with a split of 70:30 between marketing and inside sales

- Plan and execute digital marketing strategies, marketing database, email, social media, and display advertising campaigns. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Identify trends and insights, and optimize spend and performance based on the insights. Plan, execute and measure experiments and conversion tests.

- To create campaigns that deeply integrate with our products/programs

- Build and manage lead pipeline of multi-discipline education programs from globally renowned B - Schools

- Responsible for adherence of the inside sales process, tools and data management

- Demonstrates ability to leverage internal relationships with other departments to move the lead through pipeline stages

- Organize and lead marketing feedback meetings (internal), as appropriate

- Demonstrates an infectious positive attitude toward the job, the team, and the organization

Job Requirements :

- Demonstrable experience leading and managing SEM, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert.

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Proven inside sales/consultative selling experience with a consistent track record of exceeding acquisition targets

- Excellent verbal, written communication, listening and data analysis skills

- Strong phone presence

- Demonstrated advanced proficiency with Microsoft Office

- An entrepreneurial spirit to work in a start-up culture with a diverse and global talent pool

- Demonstrated ability to manage and prioritize multiple programs. Flawless follow-up skills to ensure that leads move to closure

- Ability to be pleasantly persistent with customers. Must enjoy customer interaction and has a positive attitude and pleasant phone manners

- Ability to succeed in a revenue oriented and sales focused environment

- Ability to work with limited direct day to day management

- Should be flexible to stretch if business or team demands