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24/09 Rakesh
Recruiter at Merito

Views:393 Applications:32 Rec. Actions:Recruiter Actions:13

Senior Executive - Programmatic - Global Media Agency (2-4 yrs)

Gurgaon/Gurugram/Bangalore/Mumbai Job Code: 1160035

Our client is a digital- first global performance marketing agency, a data-driven strategic approach and cutting-edge technology across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels.

About the role:

Will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.

Roles & Responsibilities:

- Implement buys in DSP

- Execute testing strategies

- Deliver insight into the implications of campaign constraints, such as scale, ramp up time, creative used and cost per conversion

- Contribute to clients' business growth by identifying new opportunities and encourage planning teams to implement creative solutions

- Maintain knowledge of media technology buying platforms and analytics tools

- Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset

- Support and educate planning teams in identifying opportunities and delivering recommendations to clients

- Work independently with guidance from management regarding overall goals and objectives

- Oversee campaign analysts, strong knowledge of the programmatic landscape and challenges in the marketplace

- Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers

- Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle.

- Maintain and organize campaign-specific materials in team's shared document repository - Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

- Manage the delivery of creative assets, insertion orders, campaign artefacts and all relevant campaign documentation in preparation for campaign launch

- Traffic campaign tags into ad exchange environments.

- Run the campaign QA process to ensure accurate campaign implementation, pacing and performance using the internal tools/process

- Provide Weekly/monthly reports to Agency partners & actualize bill/pay systems when applicable

- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing.

- Strategic client engagements with clients resulting in recommending, developing presentations and planning campaigns that deliver on client objectives.

Requirements:

- UG/PG, MBA preferred

- 2-5 years of experience from search both DSP/SEM and/or advertising network and/or direct publisher with advanced analytics and optimization capabilities

- Hands on experience working with RTB media (DSPs, Google Display Network, Google AdX, or in-house ad-network tools) a must have sound understanding of ad-server technologies i.e. Doubleclick, Sizmek, DMP(Lotame, AAM, crux, Bluekai etc.)

- A strong customer service mentality

- Ability to interpret campaign performance, including media, creative and landing page, while providing creative insights and solutions to meet campaign challenges

Women-friendly workplace:

Maternity and Paternity Benefits

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