Senior Executive - Digital & Social Media Marketing - FMCG

The opening is with a leading FMCG company ( MNC) for their office in Pune..

Sr Executive Digital and Social Media Marketing

Experience- 1-4 years

Job Location : Pune

Candidates from FMCG or Agencies (handled FMCG clients) will be preferred.

- This role will support in developing and executing the digital strategy

- Lead the digital marketing and display initiatives while working as a part of the core marketing team.

- Build and manage relationships with strategic media and content partners.

- Create marketing & promotions campaigns using internet, print and audio-video multimedia.

- Experience in Digital Media Planning and Buying

- Monitor Google Analytics and brand mentions, creating and tracking KPIs, identifying key trends,

- Implement the digital marketing strategy across Google SEM, SEO, Social Media, Video Advertising and Mobile channel.

- Manage all digital assets and strategically lead their developmental process.

- Work closely with the web analytics team to develop future engagement models.

- Create effective engagement initiatives across all the digital and social media.

- Generate business prospects through effective management investment across digital media space and engagement opportunities.

- Extend the core marketing thought of the brand to leverage digital opportunities.

- Develop and integrate on analytics based decision support system.

- Extend marketing engagement plans to digital space.

- Work with the analytics team to sharp edge the digital marketing initiatives.

- Techno-management candidates would be preferred.

- Should be updated with the developments in the digital space.