Job Title: Sr Executive - Digital Marketing Job Location: Gurugram Experience: 7-10Years Notice Period: 0 - 15 Days Job brief - As a Senior Digital Marketing Executive, you should have in-depth marketing experience and a passion for digital technologies. You will develop, implement, track and optimize our digital marketing campaigns across all digital channels. - You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. - Digital Marketing Specialist is part of the marketing team, will work with regional marketing to launch campaigns on time, on budget with strict adherence to KPIs You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities : - Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency - Develop specific campaigns to create and maintain high levels of customer interaction - Manage and improve online content, considering SEO and Google Analytics - Plan and execute all digital marketing, including SEO/ SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Maintain a cohesive strategy across all platforms to increase our brand awareness - Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts) - Prepare online newsletters and promotional emails and organize their distribution through various channels - Collaborate with designers to improve user experience - Provide creative ideas for content marketing and update website - Research how emerging social networks and features can benefit our company - Maintain a cohesive strategy across all platforms to increase our brand awareness - Demonstrate UTM tracking - Identify habits of our online customers and suggest ways to reach a broader audience Additional Information : Responsibilities Include: - Assisting in the formulation of strategies to build a lasting digital connection with consumers - Launching optimized online advertisements to increase company and brand awareness - Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising - Maintaining our social media presence across all digital channels - Measuring and reporting on the performance of all digital marketing campaigns Requirements : - BS/MS degree in Marketing or a related field - Proven working experience in digital marketing - Demonstrable experience in designing and implementing successful digital marketing campaigns - Demonstrate online marketing tools and best practices - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends) - Working knowledge of ad serving tools - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement

Gurgaon/Gurugram

Senior Executive - Digital Marketing - Media 

Senior Executive - Digital Marketing - Media  ,Job Description for Senior Executive - Digital Marketing - Media  in Green Arrow Career Services in  Gurgaon/Gurugram for (7-10) years of experience. Apply Now!

Job Description for Senior Executive - Digital Marketing - Media  in Green Arrow Career Services in  Gurgaon/Gurugram for (7-10) years of experience. Apply Now!