Key Responsibilities : - Develop and execute the paid campaign strategy across google, linkedin, intent data platforms, etc that will enable the generation of a Marketing Qualified Pipeline across countries - Design, implement and own the performance of the whole funnel, from the first contact to conversion - Own and distribute the given budgets across channels to achieve the business objectives - Develop the performance tracking reports and frameworks of the Digital Marketing Activities - End-to-end management of existing paid campaigns and email campaigns, tracking &amp; monitoring of relevant KPIs, metrics, analysis of results, and calibration of campaigns to maximize ROI - Provide insights, recommendations, and action plans based on the study of the performance report. Implement relevant A/B and multivariate testing on the campaigns, Landing Pages, and other appropriate channels or platforms as necessary to improve campaign performances - Execute email marketing campaigns and build processes in the marketing automation platform - Collaborate with marketing managers globally to understand their marketing program objectives and define data segments - Using marketing automation systems recommend solutions and provides data and campaign configuration support to marketing stakeholders - Analyze data and work on the conversion (open rate, click rate, and eventual conversion success) - Use, monitor, and report issues of automation processes when appropriate - Remove barriers to technology for demand generation success. - Navigate and become an expert on internal tools and systems, lead management, and GDPR policies to enable marketers to build campaigns with ease Experience &amp; Knowledge : - Doer, an ambitious and positive professional with strategic thinking Curious, creative, data-driven, detailed individual with strong analytical capabilities - Ability to work independently and take strategic decisions - Exercised functions with international exposure in B2B SaaS Environment - Possesses Project Management skills - Proficiency in English. Excellent writing and communication skills - Ability to create and design content for various platforms - 2-5 years of working experience in a Digital Marketing role specializing in SEM, PPC and eMail campaign strategy development and execution - In-Depth Knowledge and experience of Google Ads, LinkedIn Ads, Google Analytics, Hubspot, Salesforce, Zoom info and Intent Data

Greater Noida

Noida

Senior Executive - Digital Marketing - IT 

Senior Executive - Digital Marketing - IT  ,Job Description for Senior Executive - Digital Marketing - IT  in M&M in  Greater Noida Noida for (2-5) years of experience. Apply Now!

Job Description for Senior Executive - Digital Marketing - IT  in M&M in  Greater Noida Noida for (2-5) years of experience. Apply Now!