Senior Executive/Assistant Manager/Manager - Marketing - IT

Role: Senior Executive/Assistant Manager/Manager - Marketing

No of Position: 2

Experience: 5+ Years

Location: Ahmedabad

Roles and Responsibilities :

- Design marketing omni channel outreach strategies against set quarterly goals.

- Online marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.

- Experience working with SDRs and BDMs for both Sales Enablement and Account-Based Approach.

- Knowledge of Demand Generation tactics and Lead Conversion principles.

- Understanding of A/B and multivariate testing, user segmentation, and reporting processes.

- Ability to create value propositions that communicate clearly to ICP.

- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message.

- Hands on experience working with marketing automation tools (preferably HubSpot and Dynamics CRM).

- Experience managing and executing Google and LinkedIn paid campaigns.

Requirements Senior Executive/Assistant Manager :

- Degree in Marketing or relevant field.

- 5+ years of hands-on marketing experience in a B2B role.

- Excellent understanding of B2B marketing.

- Demonstrated ability to manage the budgeting process and use analytical skills.

- Proven track record in delivering marketing campaigns that drive sales growth.

- Excellent communication skills.

What you should have for Manager :

- A Masters degree in Business, Marketing

- 8+ years of IT Services demand generation experience and digital marketing experience for US Region; sales experience in IT Services, for North American market will be an added advantage

- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital

- Have proven success conceiving and executing on account-based marketing programs and campaigns

- Be data-driven with strong business acumen. Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

- Have strong project management capabilities

- Experience with marketing operations stack, including marketing automation, CRM, LinkedIn, lead scoring, attribution, and account-based marketing technologies

- Experience in effectively leveraging HubSpot marketing automation